Every village have minimum 3 or 4 rural retailers and they bound to bought the product from near by taluka/city level wholeseller. they earn very minimum margin after sale because of traditional distribution network of manufacturer distributor-wholesaller KhedutPay can supply the same bulk product direct from manufacturer to rural retailers, so rural retailers can get 2-3% more margin after sale. KhedutPay rural retailer supply chain can make a big economical effect on sale of bulk order of product.